Retail Analytics – Use cases and tech from the real world – Fredrik Backner, Kicks/Axel Johnson


In this session you will get a deep-dive into the tech-stack and the primary use cases that has been developed and operationalized since Kicks switched to ML and data engineering on Azure Cloud. You will get an overview and do’s and don’ts of Customer Data Platform, Recommendation Engine, Real time sales intelligence, marketing attribution, and other use cases critical to any omni-retailer

Key Takeaways

  • Do’s and don’ts in building a complete Cloud Analytics tech stack
  • Critical retail use cases and how to build them
  • The challenge of moving from data products to value realization

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