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How to make an impact with data: Going from bold to beautiful! – Andy Cotgreave, Tableau Software

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Getting the most from your data with design theory. In this session you’ll learn how Don Norman’s three levels of processing can be applied to the way we communicate with data. We’ll see how to encourage people to engage with the information at their fingertips, and go on to make greater impact on their business.

Key Takeaways

  • Successful analytics involves thinking like a designer
  • The structure of any chart of business dashboard will influence your end users
  • Charts are languages: they convey your opinions and arguments.

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