Data monetization and related data value chain requires both data products and services – Jarkko Moilanen, PhD, Data Product Business


Session Outline

Modern data value chain and related data products offering has to be topped with data as a service approach to create fullstack portfolios. Data is primarily productized to maximize internal reuse speed and partner ecosystem value. Data is servitized to maximize data monetization opportunities and revenue without jeopardizing its alpha.

Key Takeaways

  • Data economy is servitized just like any other business
  • Productize data for shorter time to market timespan
  • Customer drives the value in data servitization

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