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The EA Loc Analytics team will talk about how EA’s Data & AI-based Video Game Localization is transforming. How is this change to culture being made and which tools have been created are key to this change? The creation of the Loc Data Hub is a key point of this transformation, the platform to centralize the data generated around the localization of the game by different internal and external sources, plus other multiple measures are the cornerstone of this change. Intelligent use of data in business strategy and machine learning models from NLP and NLU.