Measure What Is Measurable, And Make Measurable What Is Not So – Magnus Eriksson

Modern PC games together with leaps big data infrastructure makes it possible to track every detail of in-game user behavior. But collecting useful data requires well defined questions about soft values. In this session we discuss the process of defining those questions which is difficult (sometimes painful) for a game designer who usually works with concepts like fun, immersive and beautiful.


  • If the product has a goal, we can measure if the goal has been reached.
  • Tying measurements to questions, targets and actions is paramount.
  • How can a data scientist with little knowledge of the product support a product owner with no quantitative background?

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