How we at Snowplow, use Snowplow for product analytics – Cara Baestlein, Snowplow Analytics


Join Snowplow’s Product Manager, Cara Baestlein for an indepth look at how our product team uses Snowplow technology to track, model and derive insight from behavioural data to enable better product analytics.

During this talk, Cara will detail the Snowplow pipeline and the different use cases of Snowplow. She will then spend the majority of the time demonstrating how she and the product team have set up tracking and data modeling before exploring the aggregated data in a custom dashboard; which ultimately allows members of the wider team to better understand how users are interacting with Snowplow’s product.

Add comment

Highlight option

Turn on the "highlight" option for any widget, to get an alternative styling like this. You can change the colors for highlighted widgets in the theme options. See more examples below.


Instagram has returned empty data. Please authorize your Instagram account in the plugin settings .

Ivana Kotorchevikj

Categories count color


Small ads


  • Afro-deko-mono
  • Maria d'Odessa, touching
  • Maria d'Odessa au bâton de rouge-baiser
  • Maria d'Odessa & the red lipstick
  • Maria d'Odessa, soulful.
  • Peanuts
  • Celebrating the hundredth anniversary of Charles M. Schulz
  • À propos serendipity ...
  • Les libraires

Social Widget

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources.