How we at Snowplow, use Snowplow for product analytics – Cara Baestlein, Snowplow Analytics


Join Snowplow’s Product Manager, Cara Baestlein for an indepth look at how our product team uses Snowplow technology to track, model and derive insight from behavioural data to enable better product analytics.

During this talk, Cara will detail the Snowplow pipeline and the different use cases of Snowplow. She will then spend the majority of the time demonstrating how she and the product team have set up tracking and data modeling before exploring the aggregated data in a custom dashboard; which ultimately allows members of the wider team to better understand how users are interacting with Snowplow’s product.

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