How To Turn Analytics Into Customer Value Proposition – Kristina Hännikäinen & Teemu Birkstedt

In this joint presentation with Bigdatapump, a big data and analytics consultancy operating across the Nordics, Aller Media tells the story behind Aller Refinery: How to build an extensive and monetizable data product, how the data can be further enriched and leveraged through strategic data partnerships, and how the value of analytics trickles down to the end customer.


  • What are the success factors for building monetizable data concepts?
  • Why and how to transform from media company to technology house?
  • How can user privacy become a business enabler instead of a restraint?
  • How can a Nordic product compete against global data giants such as Google and Facebook?

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