Half the money I spend on advertising is wasted; the trouble is I don’t know which half – Kim Næss & Andreas Nordfors, GroupM


Marketeers have an abundance of sales data, but they don’t have the tools available to translate these data to foundations for strategic decisions. We use advanced algorithms and modelling of sales data from all internal & external parameters to enable fact based decisions on important issues like short term budgeting, long term effects of promotions so marketers can make strategic decisions on trends, brand lifts, product launches and more.

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