The Innovator’s Recipe For Creativity – Mina Boström Nakicenovic

Many of us have read amazing examples about disruptive innovations and how superior technology destroyed the previously existing one (creative destruction) or how an inferior technology transferred to a superior one and displaced market leaders (disruptive innovation). Many of us have dreamt of doing the same. But it is not easy to disrupt. What to do then? How to make your innovation dreams come true? Is there any secret recipe?


  • What is directional and what is inter-sectional innovation?
  • How Blue Ocean Strategy can help with data driven innovation?
  • How to achieve “The Medici effect”, an explosion of creativity, within an organisation?
  • How we, at NetEnt, build prerequisites for successful innovation?

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