Hyperight

Listening To Data In Order To Drive Growth – Ismail Douieb

Through its online classifieds product, Schibsted/Avito’s mission has always been to improve its users lives by helping them buy and sell second hand items in a safe and secure environment. To do so, we have turned into data to listen to its advice and wisdom allowing us to drive growth and deliver high end service for our users.

Key Points:

  • How data insights drove product change and better communication campaigns ?
  • How experiments allow us to confirm or disprove assumptions before going into full implementation on the product?
  • How users retention became our main focus as we believe it is our single metric that is worth most of the attention

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