Leveraging marketing data to provide great customer experience – Mats Adamczak, Paf

September 2, 2020

1 min read

Video interview with Mats Adamczak, Data Scientist at Paf, on how data is used in marketing to optimise marketing experience, the most significant use cases with data science at Paf, ways to ensure good data quality and get useful insights, as well as how data and advanced analytics are advancing the gaming industry.

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Leveraging marketing data to provide great customer experience – Mats Adamczak, Paf

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Leveraging marketing data to provide great customer experience – Mats Adamczak, Paf

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