Leveraging marketing data to provide great customer experience – Mats Adamczak, Paf

September 2, 2020

1 min read

Video interview with Mats Adamczak, Data Scientist at Paf, on how data is used in marketing to optimise marketing experience, the most significant use cases with data science at Paf, ways to ensure good data quality and get useful insights, as well as how data and advanced analytics are advancing the gaming industry.

Add comment

Cancel reply

You must be logged in to post a comment.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
bp_user-registered	13 years 8 months 8 days	This cookie is used to set which users can access the private pages of the website. It is a functional cookie.
bp_user-role	13 years 8 months 8 days	This is a functional cookie. It is used to set restriction to the user on acessing certain pages like back office, account page etc.
bp_ut_session	13 years 8 months 8 days	This is a functional cookie. This cookie is used to set restriction to the user on acessing certain pages like back office, account page etc.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_gat_gtag_UA_62786802_1	1 minute	No description
CONSENT	16 years 9 months 21 days 15 hours 5 minutes	No description
ihc_workflow_restrictions_0	1 month	No description
ihcMedia	1 hour	No description

Leveraging marketing data to provide great customer experience – Mats Adamczak, Paf

Add comment

Cancel reply

Are AI Agents Coming Next Year – What it Means for Us?

Google Releases Gemini 1.5 Flash-8B: Faster, Cheaper AI Model for High-Volume Tasks

Upcoming Events

Nordic Data Science and Machine Learning Summit 2024 + AI2R Expo

Data 2030 Summit MEA 2024, Dubai

Data 2030 Summit MEA 2024, Riyadh

Recent posts

Are AI Agents Coming Next Year – What it Means for Us?

Google Releases Gemini 1.5 Flash-8B: Faster, Cheaper AI Model for High-Volume Tasks

Collibra’s Data Intelligence Platform – Tom Dejonghe, Collibra

VoiceRAG: Real-Time Audio and RAG with Azure AI Search and GPT-4o API

Meta Unveils Llama 3.2: Revolutionize Edge AI and Vision with Open Models

Data 2030 Summit 2024 Recap: Revolutionizing the Future of Data Management!

Topics

Email Newsletter

Events

Hyperight

Leveraging marketing data to provide great customer experience – Mats Adamczak, Paf

Add comment

You may also like

Recent posts

Topics

Email Newsletter

Events

Hyperight