Detailed rules for MDM – seriously? – Martin Treder, Boehringer Ingelheim


Session Outline

In these collaborative days where flexibility is a must, people are reluctant to talk rules. But there are good reasons for a set of rules – if done properly, and with the right motivation.

Key Takeaways

  • Establishing MDM rules is not an end in itself
  • You should combine different types of rules – just as in government
  • Rules enforce, and rules help – you need to balance carefully
  • No matter how good your rules are – they won’t help without a Board mandate

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