Hyperight

Customer engagement with the new trends in retail – Yaniv Naor, Knauf (ex Hugo Boss)

Bookmark

Premium content

Login or register to unlock the content

Session Outline

The customer journey has changed, we use new adapted analytical models to refine the customer data in order to create a genuine customer profile and leverage the customer experience.

Key Takeaways

  • The new customer journey vs the traditional customer journey
  • Customer profiling – acquiring the right customer
  • The collaboration of analytical models and Artificial intelligence and augmented reality

Add comment