Customer engagement with the new trends in retail – Yaniv Naor, Knauf (ex Hugo Boss)
The customer journey has changed, we use new adapted analytical models to refine the customer data in order to create a genuine customer profile and leverage the customer experience.
June 7, 2022
Session Outline
The customer journey has changed, we use new analytical models adapted to refine the customer data, in order to create a genuine customer profile and leverage the customer experience.
Key Takeaways
The new customer journey vs the traditional customer journey
Customer profiling – acquiring the right customer
The collaboration of analytical models and Artificial Intelligence and augmented reality