Customer engagement with the new trends in retail – Yaniv Naor, Knauf (ex Hugo Boss)


Session Outline

The customer journey has changed, we use new analytical models adapted to refine the customer data, in order to create a genuine customer profile and leverage the customer experience.

Key Takeaways

  • The new customer journey vs the traditional customer journey
  • Customer profiling – acquiring the right customer
  • The collaboration of analytical models and Artificial Intelligence and augmented reality

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