Combining On-line And Off-line Data For Improved ROI – Toni Jarimo

Today’s retail customer is rarely an on-line or off-line purist, but instead we use both on-line and off-line channels during our customer journey. Therefore, retailers need to ensure that the on-line services work seamlessly with the experience in brick-and- mortar stores. This session presents a case where we significantly improved our Return on Marketing Investment through innovatively combining our on-line and off-line data.


  • In today’s retail, on-line services must work seamlessly with the physical experience
  • In order to develop the best customer experience both on-line and off-line, retailers need to combine data from both perspectives
  • By understanding the holistic customer data, we can significantly improve our return on services development and marketing investment

Add comment

Highlight option

Turn on the "highlight" option for any widget, to get an alternative styling like this. You can change the colors for highlighted widgets in the theme options. See more examples below.


Instagram has returned empty data. Please authorize your Instagram account in the plugin settings .

Ivana Kotorchevikj

Categories count color


Small ads


  • Traffic lights
  • WoMo
  • Setra presentation
  • It never ends
  • stand still screening-smoking girl
  • Maria d'Odessa performs her art of make-up
  • Afro-deko-mono
  • Maria d'Odessa, touching
  • Maria d'Odessa au bâton de rouge-baiser

Social Widget

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources.