Today the customer is the king, equipped with a mobile phone, demanding to be treated as a unique customer. To be able to deliver relevant information, inspiration and services you have to know each unique customer’s behavior and preferences. In this session, I will present the business value that comes out of customer analytics and give some examples of how companies drive value from Customer Analytics.
The Book of Why: The New Science of Cause and Effect
Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
Human + Machine: Reimagining Work in the Age of AI
The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World
AI Crash Course: A fun and hands-on introduction to machine learning, reinforcement learning, deep learning, and artificial intelligence with Python
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