Session Outline
Telenor Norway, a leading telecom provider, embarked on a transformative data journey, transitioning from SAS Viya towards a cloud-native architecture with BigQuery. Driven by a critical deadline, this initiative swiftly delivered over 100 dashboards and a sophisticated audience management solution, enabling personalized 1:1 marketing. This represents a significant milestone, yet Telenor Norway’s journey is ongoing. Future efforts focus on decentralizing data responsibility into value streams and migrating the entire data warehouse to the cloud, solidifying a scalable and agile data foundation. This session explores the strategic steps and lessons learned, offering valuable insights for any organization seeking to modernize its data infrastructure and unlock the potential of data-driven decision-making.
