Videogame Player Segmentation – Alessandro Canossa & Sasha Makarovych

Traditional segmentation strategies rely on clustering based on aggregated characteristics. One of the risks of this approach is that the difference between segments can be minimal and not very descriptive: by aggregating data, we represent users as a combination of disconnected features.


  • Discover how you can employ user behaviour as a basis for segmentation
  • Adapt algorithms from DNA sequencing to analyze how customers use your product
  • Leverage sequence mining and clustering to provide more insight about clients
  • Predict the occurrence of desirable and undesirable usage loops based on sequences of actions

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