Using Design Thinking to Drive Innovation in the Age of Artificial Intelligence – Kelsey Conophy, Attentive


I will cover how Design Thinking can be leveraged to develop a culture of innovation, drive effective AI product development, and achieve successful outcomes for customers.

Key Takeaways

  • Busting misconceptions about design & the role it plays in data and AI product development
  • What is design thinking – key tenets
  • Why should you care? (delivering value to customers, rapidly adapting to change and flux, human + AI symbiosis, moving beyond low-hanging fruit & iterative improvements)
  • Defining a process for AI development centered on design thinking
  • Developing an effective team model – who should be involved and roles they play
  • Outcomes to expect when leveraging design thinking (team alignment, ownership, iteration, culture of innovation etc)

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