Hyperight

Three Steps to Unified Digital Identity: Highway to Improve Customer Data Quality – Eija Moisala, Elisa & Joonatan Henriksson, Haidon

Session Outline

Hear from the leading Finnish telecom and digital service provider about how you can improve user experience and customer data quality at the same time! Tools, best practices, and challenges with developing B2C and B2B digital identities

Key Takeaways:

  • Faster customer onboarding to online increases customer data over time
  • Easier login provides better personalization possibilities and CX
  • Improving customer data quality by unifying customer identities
  • Overcoming challenges and celebrating successes when putting the customer as a priority and building a common single identity across all services and platforms in a big and complex organization

Add comment

Upcoming Events