Case Study: Real-time Analytics that Delivers Split-second Response Times for AA Insurance – Paul Frith, The AA

Session Outline

Insurance comparison websites in the UK give top billing to insurers who respond fastest to online requests for quotes. The AA, the leading provider of roadside assistance services in the UK, needed a solution that would enable it to underwrite a prospective driver and deliver a risk-balanced, competitive insurance quote with sub-second speed. They also needed split-second response time to move the AA to the top of customers’ lists on comparison website for people searching for an insurer.

Key Takeaways:

  • Analyze hybrid data sources to provide real-time insurance quotes as well as provide executives with performance insights on the AA’s insurance business
  • Routinely earn a top position on comparative insurance sites
  • Analyse applicant-supplied data, review data from public sources and deliver risk-balanced competitive insurance quotes within fractions of a second.

Add comment