Hyperight

Oda’s Six Principles for Value Creation from Data & Insight – Nina Walberg & Maria Norgaard, Oda

Session Outline

Oda is a Norwegian grocery scale up (backed by Kinnevik, Summa, Verdane, Softbank, Prosus ++) going international and has launched in Finland and Germany in 2022. Data has been a key differentiator succeeding with online groceries, both as core parts of the retail system (e.g. route planning, product recommendations) and operational model (e.g. forecasting, campaign planning, insights ++). We will share the foundational principles of how we create value with data, inspired by data mesh, and lessons learned from operationalizing them.

Key Takeaways:

  • A practical example of a data strategy that has been operationalized
  • How concepts like data mesh, product thinking and privacy by design can be combined and tailored to the characteristics and maturity of an organization
  • Lessons learned from applying these principles through scaling from 3 to over 75 data practitioners and scaling the company internationally

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