Ecom has changed the way customers have been purchasing, pandemic era has given an extra boost to the change of retail behaviour causing a great deal of data to be analysed in a fast phase. Adapting to the NEW customer behaviour forced organisation to adapt technology and utilize it to the maximum in order to keep the customer journey as smooth as possible.
Key Takeaways
- Customer profiling the new dimension
- Customer journey adaption
- Analytical model adaptions
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