Session Outline
In this talk at the Data Innovation Summit 2023, Aappo Pulkkinen from Rovio, talks about what is user acquisition in mobile gaming. How Bayesian bandits can be used to boost its performance and what are the main pitfalls in taking such systems into use.
Key Takeaways:
- User acquisition in mobile gaming
- Bayesian bandits
- Productionization and testing of such systems
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