Session Outline
The deprecation of GA360/Universal Analytics has come across as a surprise to majority of companies who uses session-based data modelling, and Google only gives ~1.5 year to all companies to migrate to event-based data modelling before the sunset in July 2024. Zalora is one of the pioneers who saw the value of event-based data modelling and has migrated to CDP and product analytics tool (Segment x Mixpanel) even before the Google Analytics announcement. Learn Zalora’s implementation strategy while ensuring the data integrity/ event-based reporting methods democratization in between
Key Takeaways:
- How Zalora migrate from GA UA to Segment/Mixpanel within 3 months
- How Zalora’s Product team manages the implementation strategy with 10 tech squads while ensuring the data quality and data integrity
- How Zalora’s Product team democratize the product analytics skillset to internal teams after the migration
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