Customer Analytics Innovation: Reimagining Customer Journey – Håkan Borg

Today’s customers are multy-channeled, mobile, social, intelligent and value oriented. Data science, predictive modeling and analytics can effectively help organisations to reimagine customer journey and improve customer experience management. In this presentation we are going to focus on how to putt predictive analytics into action. Furthermore we will share experiences from using automated analytics in business applications.

Discussion points:

  • Changing work environment for the data scientist – from manual work to highly automated
  • What´s in it for the business?
  • How to set up an self-calibrating predictive analytics engine?
  • Real-time analytics, aspects of online operations and interactivity – Organizational issues with automation

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