Data-Driven Tools In The Television Business – Jesper Fredriksson & Maria Ravegard

The television business is in a state of change induced by the disruptive digital content delivery innovation. We need to accelerate change and bring about innovative solutions for the everyday work of people working inside the organization to meet new demands with the use of data and a user-centric focus.


  • How can we bring out tools and generate insights that change and improve how people do their daily work in an organization?
  • How can we make the data-driven tools user-friendly and solve relevant tasks?
  • How can data-driven, user-friendly tools lead a television company from traditional linear television into the digital world?

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