Enterprise analytics, advanced or otherwise, exist to improve the business decisions and the bottom line. Problem is, bad analytics will lead to bad business decisions, wasting a lot of money. Good analytics require understanding of the enterprise context of the analytics process, and of contextual analysis within that process.
– Data science is expensive, and bad analytics will hurt the company
– Good business decisions rely on accurate analytics, and analytical accuracy relies on contextual analysis
– Good analytics requires in-house business, organization, and actual science acumen