Hyperight

Case Study: How Yle Democratized Data & Analytics – Samuli Pontinen, Yle, Finnish Broadcasting Company

Session Outline

For two years, Yle has worked on a data strategy that aims to democratize data and analytical capabilities in order to provide better media content and services for all Finnish audiences. Yle’s Head of Data Samuli tells how Yle has turned a page on how the organization operates with data. The journey has taken Yle from a situation where data and analytics services were developed and offered by few specialized teams and individuals, to a situation where data and analytical services are created and used widely across different business areas and teams.

Included is a real live use case about how through the transformation Yle was able to better leverage data to develop streaming services and journalism platforms.

Key Takeaways:

  • The key benefits of successful data democratization transformation.
  • Requirements for data related tools and platforms to enable data democratization.
  • How to support data citizenship and distributed data governance practices.

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