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Transform IKEA Customer Service with AI – Stefan Esping, IKEA IT AB

Session Outline

This session goes through IKEA’s overall approach to Responsible AI I will describe current work within IKEA’s global Customer Service on GenAI-powered chatbots, co-worker assistants, automated analytics, and the measured business value created through that development.

Key Takeaways

  • Handling risk, ethics and privacy concerns in a global enterprise
  • Building trust in AI and GenerativeAI
  • What are the keys to successful introduction of AI-powered tools?
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