Session Outline
With AI – public service media in Europe can serve the audience with a richer and more value centered news experience. Olle Zachrison, Head of AI at Swedish Radio in his session at the Data Innovation Summit 2024, explains how a EBU collab between PSM partners is creating a new interactive news service powered by genAI. In Swedish Radio’s case it will be focused on audio, voice and of course trustworthy news content from SR’s 33 newsrooms across Sweden.
Key Takeaways
- GenAI can be used to create new, interactive and conversational news services
- Public service media in Europe is coming together to collaborate on independent tech
- Swedish Radio is exploring tomorrow’s audio/voice experience based on trusted news
