Hyperight

Trust Your Data? Why Context is King – Deniz Minican, H&M

Session Outline

As data professionals, we work with data every day, but how often do we truly challenge it? How curious are we in our analysis, or when we search for insights? Do we fully grasp the complex systems that generate the data we rely on? And most importantly, how far are we willing to go in the search for the “truth”? In this session, we’ll explore the critical role of context in data-driven decision-making. Because when it comes to trusting data, understanding its story is just as important as the numbers themselves.

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