The false truth about everybody being data-driven – Tobias Wagenknecht, Aftonbladet


Everybody is stressing out, they all feel the urgency to become data-driven. Established businesses disappear and unicorns disrupt the market and question well established work-flows. There is a hysteria about the need to change and to do it all at once. This presentation is supposed to calm you down, I will speak about my own mistakes and how the general perception of everybody else succeeding tricks us into feeling bad. In the end you will realize that you are not alone in your struggle and I will share some learnings that helped me along the way.

Key Takeaways

  • Changes take time and becoming data-driven is one of the biggest
  • Take small steps, gather some people around you and think use-case by use-case
  • Calm down, embrace your failures and dare to speak about them
  • Don’t worry too much about Peter!

Add comment

Highlight option

Turn on the "highlight" option for any widget, to get an alternative styling like this. You can change the colors for highlighted widgets in the theme options. See more examples below.


Instagram has returned empty data. Please authorize your Instagram account in the plugin settings .

Ivana Kotorchevikj

Categories count color


Small ads


  • Afro-deko-mono
  • Maria d'Odessa, touching
  • Maria d'Odessa au bâton de rouge-baiser
  • Maria d'Odessa & the red lipstick
  • Maria d'Odessa, soulful.
  • Peanuts
  • Celebrating the hundredth anniversary of Charles M. Schulz
  • À propos serendipity ...
  • Les libraires

Social Widget

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources.