Session Outline
The deprecation of GA UA has come across as a surprise to majority of companies that utilize session-based data modelling, and Google only gives around 1.5 years to all companies to migrate to event-based data modelling before 2023. Zalora is one of the pioneers who saw the value of event-based data modelling and has migrated to CDP and product analytics tool (Segment x Mixpanel) even before the Google Analytics announcement. We managed to expedite the events tracking implementation and 100% migration within 3 months with our triaging strategy and democratization of product analytics.
Key Takeaways:
- How Zalora migrate from GA UA to Segment/Mixpanel within 3 months
- How Zalora’s Product team manages the implementation strategy with 10 tech squads while ensuring the data quality and data integrity
- How Zalora’s Product team democratize the product analytics skillset to internal teams after the migration
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