Hyperight

How to personalise your purchase experience using ML – Deepa Krishnamurthy, Klarna Bank

This session will cover how to leverage on Machine Learning to understand consumers payment behaviour at checkout.

Following topics will be discussed – modelling techniques, UX+ Machine Learning marriage to get a smooth purchase experience for our consumers, AB tests performed, problems faced and lessons learnt and discuss results.

Key Takeaways

  • Understand consumers payment behaviour with machine learning algortihms
  • How to use AB testing and UX designs to enhance Machine Learning output and bring a smoooth experience to consumers
  • Challenges faced and how we overcame

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