This session will cover how to leverage on Machine Learning to understand consumers payment behaviour at checkout.
Following topics will be discussed – modelling techniques, UX+ Machine Learning marriage to get a smooth purchase experience for our consumers, AB tests performed, problems faced and lessons learnt and discuss results.
- Understand consumers payment behaviour with machine learning algortihms
- How to use AB testing and UX designs to enhance Machine Learning output and bring a smoooth experience to consumers
- Challenges faced and how we overcame