With digital advertising accounting for close to one third of Sweden’s total advertising spend, the use of data to increase digital advertising performance has become the key differentiator of success for marketing strategies across all industry sectors. This session will describe Adform’s approach to data management and how Adform’s DMP (Data Management Platform) integrates into their full-stack advertising technology offering for publishers, agencies, and advertisers.
Discussion Points:
- How to build a data management platform for publishers, agencies, and advertisers?
- How to position your data management strategy against your competitors?
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