Data Management as the core foundation to Data Analytics – Yaniv Naor Nahoum, Hugo Boss

In order to have a high accurate level of interaction with customers, Master data management serves as a core foundation enabler to customer data analytics. Data management/governance, forecasting models and personalized campaigning all shake hands to enable the ultimate customer journey.

Key Takeaways

  • Major milestones of MDM strategy
  • Customer Analytics & Profiling
  • The use of analytical models in Retail

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