Hyperight

Beyond Data Science: Unlocking business value – Sylvester Juwe, British Gas

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This session aims to demonstrate how well aligned data science projects could unlock business value. Has its core on the use of advanced analytics techniques, guided by the business strategy and process, to improve business efficiency. Specifically, the case project leveraged a tree-based method, together with uplift modelling to enhance the effectiveness of marketing campaigns, thereby delivering strong Return on Marketing Investment.

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