Hyperight

We had data, but the data didn’t care about the Guest – Mark Jones, Mitchells & Butlers & Paul Thomas, Comma

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– Data needs to move from being an internal asset to something that “works for the Guest”

– Technology is improving, and opening more avenues to expose data and leverage it well

– How the Covid-19 situation has accelerated the Organisation’s (and many others) need for a stronger digital offering

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