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Using Spatial Data in Out of Home Audience Analysis – Florence Broderick, Carto & Janne Tenkanen, JC Decaux

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Session Outline

In this fireside chat between JC Decaux Finland and CARTO, we’ll be joined by Janne Tenkanen (Head of Technology at JC Decaux) and Florence Broderick (Chief Marketing Officer at CARTO) to discuss how location data has become a key asset to understand audience and consumer patterns coming out of the pandemic. As well as discussing challenges and opportunities, we’ll walk through some use case examples to understand how JC Decaux ensures superior campaign ROI using geospatial data and analytics across the Nordics.

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