The new Customer Contract – Greg Hanson

Customers’ relationships with providers as we know it today is set to change. In the future we will no longer make purchase decision based purely upon price or peer recommendations but on which companies we trust with our personal data. Data governance will therefore become a differentiator in the future just as price and customer service has been in the past.

Key Takeaways

  • Why is Data Governance a key success factor in future B2C relationships?
  • How has recent time data breaches changed the way customers select vendors?
  • How do we need to adapt our business to meet the requirements of the highly digitally native Millennials and Generation Z individuals?

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