Session Outline
In this session, discover how Team Liquid, a global esports leader, is leveraging its long-standing partnership with SAP to pioneer AI-powered analytics in competitive gaming. Learn how the strategic collaboration between Team Liquid’s esports experts and SAP’s technical specialists has created innovative solutions specifically designed for the unique challenges of competitive gaming. While AI provides powerful analytical capabilities, this presentation reveals how these tools serve as starting points rather than endpoints—augmenting human expertise rather than replacing it. Through practical examples of voice analytics, natural language querying of massive datasets, and AI-detected game events, see how Team Liquid is democratizing data access for coaches and players while building a foundation for the next generation of competitive insights.
Key Takeaways
- Understand the untapped potential for AI analytics in emerging digital entertainment sectors by examining the esports industry as a case study
- Explore how strategic collaboration between Team Liquid’s esports experts and SAP’s technical specialists has enabled innovative solutions that address the unique challenges of competitive gaming
- Gain insights into bridging technical and non-technical domains through AI tools that democratize data access for subject matter experts
- Discover why AI is just the beginning: How machine learning systems serve as foundational infrastructure for human-centered competitive insights, rather than replacing strategic thinking
