Re-Thinking Trusted Data – Raj Jethwa, OneTrust

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Session Outline

Data is a valuable commodity for any business, but it also goes beyond that and should be considered a business asset. Data professionals are at the heart of initiatives that extend throughout the business to build, demonstrate, and maintain trust. The days of fine print, pre-ticked boxes, and obfuscated data practices are gone and strong collaboration from data, privacy, marketing and ESG teams is necessary to design a trust in data-driven practices.

Learn how you can take critical steps to build trust in data practices by:

  • Embedding privacy by design into data operations
  • Respecting individual choice and optimizing the ongoing relationship with consumers
  • Preparing for future data challenges including responsible AI and sustainability

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