Powering digital customer experiences with payments data – Abhishek ‘AJ’ Joshi, VISA


Expectations on customer engagement are being reset every day by the digital players. Google, Facebook, Uber are leveraging real time customer data and providing relevant and personalized engagement at every customer touchpoint. When it comes to customer engagement we can no longer compare ourselves with the peers in our own industry. Financial services is no different. Customer’s financial journey is becoming increasingly complex with multitude of financial services entering the market every day. It has become even more critical to provide relevant and personalized service in this space. In this talk, we will highlight a ML based engagement monitoring program that leverages Visa’s payment transaction data to help measure customer engagement levels and proactively drive engagement strategy to maximize customer lifetime value.

Add comment