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Making Data Actionable: Decisions-First Approach – Steen Rasmussen, IIH Nordic

Session Outline

This session highlights the shift from attempting to make data “everything to everybody” to focusing on decision-specific solutions. It explores how this approach enhances operational efficiency, reduces costs, and improves the return on analytics through targeted data strategies.

Key Takeaways

  • The drawbacks of trying to make customer data and digital analytics “everything to everybody.”
  • The importance of shifting focus to decision-specific data solutions tailored for key stakeholders.
  • How this decisions-first approach improves operational efficiency, cost management, and data governance.
  • Evaluating the tangible benefits of enhanced return on analytics through targeted strategies.
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