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Leverage Testing to Understand Customers and Make Profitable Decisions – Zheng Shao, LinkedIn

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Testing is in the blood of many Internet / online organizations, but why is it not widely adopted in retail / offline companies? What are some challenges that these organizations are facing about testing, and how do they overcome it?

Key Takeaways

  • No great customer data makes it hard to test in offline environment
  • Offline companies are becoming more rigorous in testing and more digitally relevant
  • Online companies are developing trade-off frameworks when user ≠ customer.

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