Testing is in the blood of many Internet / online organizations, but why is it not widely adopted in retail / offline companies? What are some challenges that these organizations are facing about testing, and how do they overcome it?
Key Takeaways
- No great customer data makes it hard to test in offline environment
- Offline companies are becoming more rigorous in testing and more digitally relevant
- Online companies are developing trade-off frameworks when user ≠customer.
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