Innovation Through Data / 3 Lessons From Spotify Business – Björn Idren

In this inspirational session you’ll learn how Spotify Business uses data to pick the right music and to visualize music data and listening. Get a real-time demo about the iterative innovation process at a start-up using data.


  • Utilize known data or strive for new datapoints
  • Close the gap between data and business
  • Importance of fast iteration and prototyping

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