Session Outline
How ZALORA structured its analytics stack to as to enable accurate data measurement in our 400+/year product experiments. This session at the Data Innovation Summit ANZ 2023, also covers common pitfalls to avoid in experiment measurement which completely invalidates the robustness of testing.
Key Takeaways:
- How to structure your analytics stack to enable 100% robust data measurement in large scale experimentation.
- Deep dive into the age-old debate on sessions-based vs. user-based data, and which is more suitable for large-scale experimentation.
- Best practices and common mistakes to avoid in experimentation data measurement to ensure proper, accurate insights are being generated at scale.
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