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How to Optimize Physical Stores Like an E-commerce – Björn Olausson, Reitan Convenience AB

A case walk-through at Data Innovation Summit 2024! How Reitan Convenience applied the conversion methods from e-commerce to 400 physical stores.
Data Innovation Summit 2024 Data Innovation Summit 2024
Data Innovation Summit 2024

Session Outline

A hands on case walk-through at the Data Innovation Summit 2024! This session is about how Reitan Convenience applied the conversion methods from e-commerce to 400 physical stores. This was made possible by combining modern data & analytics with innovative sensor tech and a strong & bold innovation culture. Challenging, but we actually love problems!

Key Takeaways

  • Innovative behavioral analytics in physical stores
  • Fall in love with problems – not solutions: Cool tech is necessary but not enough.
  • The need for organizational boldness and DIY attitude to support experiments and failures.
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