Enabling the Business to Manage Complexity – Bertram Pamminger, Daimler AG

The key to reducing unnecessary complexity and not required product variants is to understand the portfolio data. Every business function has its own questions, and insights are needed everywhere.

Bertram will present Daimler Trucks’ journey to create a decentralized self-service to allow anybody to access the required information in the data without needing to become a data-scientist.


  • Business knows the right questions, but needs IT to give them the right data and the right tool.
  • Business shouldn’t need to do IT and IT shouldn’t assume they know the right questions.
  • Data preparation is 80% of the success
  • Simplicity is key! Self Service works best if it’s easy to use!

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